Lil Yachty & Carly Rae Jepsen, The New Faces of Target
Lil Yacthy and Carly Rae Jepsen are an interesting duo. I feel like that’s a combo you wouldn’t come up with even if you tried to put together the most random compilation of people. Anyways, they were pegged to an ad for Target where they cover ‘It Takes Two’, a hip-hop classic. It’s a full length song, not just an ad, and while it’s cool, I can’t escape from the fact it’s Target.
It’s a solid risk by Target. I don’t think Jepsen or Yacthy are recognizable faces to the mainstream, but with the support of Target, they are going to grow in popularity. Further, this song has some Top 40 potential, and it could get picked up by some radio stations. That’s the ultimate goal here. And why the juice is worth the squeeze for one of the largest retailers in the America. They’re betting on these two artists to not only go viral, but also to create a campaign to last them for 2017. We’ll see if it happens. Nonetheless, it’s an innovative strategy.
Gotta love Yacthy for getting this deal and the Sprite deal, he must have a great agent. Miss Carly Rae’s long hair though.