Christian Yelich is unlike most MLB players. He has done a great job expanding his brand throughout the last two seasons. Sponsors keep piling up for Yelich. The most recent one is Old Spice. Now, this is interesting because the marketing efforts at Old Spice are always seen as weird. Yelich doesn’t strike me as weird enough for the men’s bathroom brand. Von Miller of the Denver Broncos is a perfect sponsor for Old Spice. But the Brewers MVP pulls it off nicely promoting their new hair product line and making an effort to ditch hats in general. Yelich wants us to write our own ‘hair-story.’

Christian Yelich in an @OldSpice ad, lobbying against fedoras, beanies and baseball caps? Sure, why not? pic.twitter.com/qke3sZaR2t

— Adam McCalvy (@AdamMcCalvy) June 30, 2020

First of all, Old Spice has a great product on their hands because Yelich’s hair looks amazing. That flow is impeccable. He makes a great case not to wear hats. Second, Yelich does seem a bit awkward here, but I feel like that is an overall demeanor on these things. He is much more of a natural in the podcast setting. Don’t be surprised if Yelich tries to do some sort of viral campaign when the season gets closer about him not wearing a hat and being a story for a day before they’re like ‘It’s just an ad, guys.’

Charlie.