Before Dwyane Wade day, the Marquette athletics department came up with an idea to get people in the stadium early or in all together. Three dollar beers, cocktails and breakfast sandwiches. That gets anyone in an arena early, right? Correct you are. People were all over the place trying to get beers before the game. Most people were left out in the cold. Some fair, others not so much. My buddy Mach and I waited in line for 30 minutes to get a beer only to be rejected right before we were at the front. It was soul-crushing because we wasted all this time to pay normal price for beer. What could be fixed. Here are my ideas.

1. Make it clear which has cheap beer – There was absolutely no signs about the three dollar beer. It was assumed the main beer places had it but no clear indication where someone could acquire the cheaper beer. That seems odd to me considering how many people would like discounted beer.

2. Cocktails ready to go or a separate line – What slowed things down was making all the drinks. I get it, they take time, but they should have created a cocktail line only with a beer line next to them. Another option could have been someone else could have been making drinks while the bartender took orders but instead, it was all themselves.

3. Say what you mean through advertising – They shut down the deal before the game started. According to the promotion, they were going to stop the sales right when the game started and we were only hearing the introductions of the Marquette players. It was garbage.

I hope that if the Fiserv Forum and Marquette University do this again, there’s a little more thought and effort put into it.

Charlie.