As mentioned in a blog post earlier today, everyone is looking for a Super Bowl tie-in. How can you be relevant for the game to drive clicks, engagements, views, etc? It is challenging for some and easy for others. If you’re writing about Kansas City or Tampa Bay sports this week, it is a content machine. The same goes for if you’re hosting a podcast in those two areas of the country. But if you have none, this can lead to trying way too hard. Take for example what the Penn State Nittany Lions football team tweeted out. Here’s the graphic then check the fine print.

That's a lot of Super Bowls…#MadeInHappyValley#WeAre pic.twitter.com/4k2OyXuvEM

— Penn State Football (@PennStateFball) February 5, 2021

“We’ve been in every Super Bowl except for five!” That’s so bad. That’s like saying I work out every day with a big graphic and me getting yoked with the small lettering underneath ‘Except on the weekends.’ Like c’mon man. I get you to want to be involved with the Super Bowl buzz, but this is a surefire way to get dunked on by the Internet. That is exactly what is currently happening here. Why not highlight some of the biggest Penn State athletes to play a part in a Super Bowl or the current Penn State players on each roster? Or how about do a throwback for the four guys on the active roster from Penn State playing in this game? This is not that hard.

Also, can we once not have Big Ten football made out to be a joke?

Charlie.