MLB Goes All In on Beli vs. Yeli Campaign
Major League Baseball is not shy from highlighting a major race between stars. When debates happen about who should be the MVP, the professional sport usually stays away from talking about it directly. The teams will call out the player is having an ‘MVP-like’ year or something to that effect. Baseball is going all in on the National League MVP race which features Cody Bellinger of the Los Angeles Dodgers and Christian Yelich of the Milwaukee Brewers on top. It’s clear they are the one and two candidates for MVP. Since debate shows do not spend time on baseball, MLB decided to start their own discussion with the Beli vs. Yeli campaign along with a great ad that’s been running on digital and television for the last couple of days.
How about a game of M-V-P? #BelliVsYeli pic.twitter.com/4baI20hGpT
— MLB (@MLB) July 8, 2019
Listen, could this blow up in their faces? Yeah, that’s possible. But the MLB is actually doing their job to market their stars. They’re letting people know that there is a potential epic MVP race that is worth paying attention in the coming weeks. And both of these guys will be playing on national television on Saturday night when they are barely any sports on. Major League Baseball is forcing this conversation to be had by baseball fans and casual sports fans. People act like there’s nothing to talk about with baseball, but in fact, there are countless things including this MVP race.
Obviously, I’m team Yeli all the way.
Charlie.