Nike Debuts The Zoom Freak 1s in Greece
Nike knows how to market their athletes. That’s something you can never doubt about them. Even though I probably have more Under Armour and Adidas gear, I’ll always be a fan of Nike. Phil Knight’s book ‘Shoe Dog’ was one of the better books I’ve read in the last five years. They like to pull out all of the stops when marketing an athlete. Giannis Anetokounmpo’s new shoe is dropping this weekend, and Nike went to Greece to debut the shoe in a Greek Coliseum. They also added a new logo for Giannis and multiple colorways.
The additional colorways make these shoes look fantastic. When we looked at the shoe yesterday on the blog, I mentioned that I thought these had the chance to be really cool in different colors. That is exactly the case. It appears that like Kyrie Irving’s shoe and Paul George’s shoe, there are multiple colors and not just one option.
Introducing the Zoom Freak 1.@Giannis_An34’s debut signature shoe honors his Greek heritage, while designed for his freakish speed, power and control.
Arriving on https://t.co/QytNJeB2G4 July 1. Available in the U.S. July 10: https://t.co/2xA4Z49TC5 #zoomfreak1 #giannis #nike pic.twitter.com/IdbkHxcZwt
— Nike Basketball (@nikebasketball) June 28, 2019
JUST IN: Nike officially announces first signature shoe for @Giannis_An34, the Air Zoom Freak 1, orange version will be available tomorrow for ($120) pic.twitter.com/C5CLqx5eU3
— Darren Rovell (@darrenrovell) June 28, 2019
The show starts now.
Officially introducing the Nike Zoom Freak 1. pic.twitter.com/0buXLFCiOd
— SLAM Kicks (@SLAMKicks) June 28, 2019
The roses edition are for his late father Charles who passed away two years ago. I love that he included a version for him. Nike appears to be going all out in its push of Giannis. I’m not surprised by this in the slightest. Weirdly for Nike, this is their first premier basketball athlete in awhile. Kevin Durant and Irving are somewhat damaged goods from a personality standpoint. Adidas has James Harden and Under Armour with Steph Curry. It’s not a surprise that they’re going all in with Giannis.
Get your Zoom Freak’s next month
Charlie.