Giannis Antetokounmpo took home the Most Valuable Player trophy last night. The rise of Giannis, the marketing star, has already taken place with ads with phone companies, Greek airlines, and Nike. Yet it’s going to go to a whole another level this offseason. The marketers that are going to be knocking down the door to get a Greek Freak sponsorship will be at an all-time high. We’ll see how many Giannis actually does this summer and fall leading into next season. One thing that will happen is his shoes will be dropping to the masses. When? It remains to be seen. But Nike ran an awesome ad after the awards show last night.

Fate can start you at the bottom. Dreams can take you to the top. #justdoit

Congratulations to the 2019 Kia NBA Most Valuable Player: @Giannis_An34

Watch his story, “I am Giannis,” now in the Nike App: https://t.co/pOyj8Qw4H2 #NBAAwards #KiaMVP #giannis #nike pic.twitter.com/I6g3uEgK45

— Nike Basketball (@nikebasketball) June 25, 2019

Using a Jamie xx song is a pretty dope way to do a powerful, emotional ad, and it shouldn’t surprise any of us that Nike is rolling out amazing creative. They’ve been at the forefront of so many great pieces over the last couple of years. Also, this is a good stick in the ribs to Adidas who has been on a heater of late with James Harden being their top basketball guy. I’m sure, there is an Adidas with Harden that will never see the light of day. You’ll be seeing a lot more Giannis + Nike through the next decade.

Charlie.