Nike came through the clouds to announce another version of NBA jerseys. This time, it’s an earned edition given out to the 16 teams that made the playoffs last season. I love this idea by Nike. First of all, it’s very rare from a sales perspective to see a non-playoff team outperform playoff team even though the Lakers and Knicks both could with their fanbases. Second, there is a whole marketing campaign around ‘earning these jerseys’ due to the playoffs. Bucks threads are a massive upgrade compared to what they have for their city edition.

From the BOLD colors of our past, comes the 2018-19 Earned Edition » https://t.co/UOogyB41bM pic.twitter.com/UuCuSSoSfb

— Milwaukee Bucks (@Bucks) December 12, 2018

Everything about these are flames. I love the little nod to the past with the green and red look It’s not overly green or red which was the problem when the Bucks switched to that color scheme in the late aughts. The stripes in the corner of the jersey pay tribute to yesteryear, and I love the piping around the shorts. Sometimes, the vertical name can look too spaced out, but that does not appear to be the case with these threads. Nike did a great job on giving the Bucks and their fans something clear after the disastrous city jerseys.

Charlie.