Four Loko Testing Shot Brand in Wisconsin
One of my fonder memories in college was the Fall of my fourth year when Four Loko became a thing. I don’t really remember the first time it became introduced to me, but after friends talking about, I tried it one night. Obviously, the original Four Loko put you on another level. The best thing ever was when The Pickle, a known great Eau Claire establishment, started selling it behind the bar. Four Loko would soon get banned, and a fall run of malt liquor fun ended. They’re still around with less caffeine, but now, they’re trying to brand themselves into the shot game.
Four Loko is test marketing shots in Illinois & Wisconsin, per @BeerBizDaily pic.twitter.com/rbCyvYOkXM
— Darren Rovell (@darrenrovell) December 5, 2017
I don’t think I would classify this as something that you need to try as soon as possible, but it brings back the nostalgia of college. Apple flavored stuff is usually my least favorite, so, I cannot see any real reason to try that then a lemon drop in a shot seems like a flawed idea. I get the idea of getting into the shot game, but they need come up with something a little more on the unique side. If I were them, I would figure out a way to make it taste similar to a Four Loko out of the can.
Look for these at your local liquor stores and bars.
Charlie.