Print journalism and magazines are not what they used to be in popular culture. That being said, it is always cool when one of your athletes made the cover of Sports Illustrated. For me, it is a nostalgic thing without question. In my childhood bedroom, I had covers of all different Sports Illustrated covers that I loved lined my walls. They were like posters for me. I do remember looking up at it and wondering if I would ever be able to put a Brewers, Bucks or Packers cover up there (Apparently, I thought I would do this until my death bed). All three teams have made the cover in the past few years, and Giannis Antetokounmpo is the latest one.

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— Peter Feigin (@pfeigin) April 3, 2019

For a long time in society, there used to be a Sports Illustrated cover jinx. I still think it is a thing, but nowhere near what it used to be in society. We’ve almost graduated from that line of thinking because the cover doesn’t mean as much as it did years ago. Madden Curse took over as the go-to spot for a jinx on a season. I’m not too worried about the Greek Freak.

The amount of Giannis coverage in the last week or so tells me that he is going to be the MVP. Call it a dumb hunch. Call it being a biased homer. But I think the NBA media and the league itself wants to get people to know Giannis and want to watch him on a nightly basis. The league knows the Bucks could be in it until late June and want to have strong ratings for their playoff games. A good way to do that is find multiple ways and abilities to tell the story of Antetokounmpo.

Charlie.