Kevin Durant took center stage at TechCrunch in San Francisco on Tuesday afternoon, and Durant had to atone for what happened on social media earlier in the week. Durant offered up an apology of sorts to the moderator. First off, I’ll give the NBA superstar props for facing the music like he did. That couldn’t have been easy. But the apology itself felt like something Durant worked up for the last couple of days. It actually fell flat in the grand scheme of things highlighting an actual issue he needs to work through. Here’s the video of his answer.

Kevin Durant calls his criticisms of Thunder, Billy Donovan "childish" and "idiotic" at Tech Crunch in SF pic.twitter.com/2Y0zwWyDKi

— Anthony Slater (@anthonyVslater) September 19, 2017

As you can see the Golden State player wanted to make sure the audience and the world knew a mistake happened yet KD still wants to be on social media. That’s a bad way to go. Nothing feels more hollow than an apology with no real meat to it. Durant isn’t improving his social media profile by acting like it was one big mistake that will not happen again. We’ve seen it happen to many times with him.

Charlie.