The Super Bowl ads did not have a good year. I feel like people worried so much about the reaction that everyone played it safe for the most part. There’s not really going to be a headline where it’s people reacting to a racy ad or something of that genre. So it makes sense that the universal best ad tonight came from the NFL itself doing a bit on celebrations and saying they’re part of the game leading to Eli Manning catching Odell Beckham Jr. in the air like the scene in Dirty Dancing. It was pretty funny and should receive some good play for awhile.

Best ad of the #SuperBowl was by the #NFL themselves. This, featuring Eli Manning and Odell Beckham Jr, is brilliant. pic.twitter.com/vviS1DSlyK

— Simon Head (@simonhead) February 5, 2018

On the other hand, Dodge probably took home the worst ad of the night, although, there were many bad ones. Dodge did a whole thing with Martin Luther King Jr. over the top as the narration. When did you ever think it would be a good idea to use Martin Luther King for a car commercial? The ‘woke’ ads have become a thing now with trying to look as inclusive as possible, no matter your product, which takes away from people wanting to buy your product usually. Interested to see how Dodge spins it.

We are all built to serve, but it takes will and courage to do what's right. Tell us how you aid your community with #RamBuiltToServe and watch our Big Game moments here: https://t.co/MNjwAXYmXw #SBLII pic.twitter.com/BcWTZectHq

— RamTrucks (@RamTrucks) February 5, 2018