Saying Goodbye to SnotapWI, & Saying Hello to Tapping The Keg Sports

Sports News on Tap started out in 2010. I was in college. I wanted to have something that looked like Barstool Sports, Deadspin, Kissing Suzy Kolber, WWTDD all had a baby. The reason it became Snotap was my buddy Mike at work. When I complained about the length of the name, Mike goes ‘Why not call it SnoTap’ and that’s what happened. I had multiple friends writing for me and it was the Wild West for a few weeks. Then as time went on, it became my thing and only my thing. I’ve only taken significant time off in the 10+ years doing this. A three-month break where I became miserable because this was my mental health escape. I never realized it until those three months. The fact is Snotap then SnotapWI never caught on. People would call it Snowtap and a variety of other names. It is time to move on even though it weirdly breaks my heart.
Tapping The Keg Sports will be the new name across the board. The change will start to take place throughout this week. And by August 2nd, we will be all moved in with a new name, new domain, new social media, and everything else. For those who like the Game Reviews, don’t worry, the WI might not be there, but I guarantee you the punch still will be there with the ‘Sports.’
The hope is that this name is easier to remember, easier to know, and can figure out what’s next for us. This will still be a hub for Wisconsin sports. No doubt about that. But we might dip our toes into some other things where it makes sense to join in an internet conversation. At the end of the day, I want to be the place where you go to have a normal conversation with some random person at the bar. That was always the goal. And if I ever lose that, make sure to tell me.
I always want to do more and my hope is that I make one more great swing at this thing. It has always been my garage band and now, I’m going to put out some demo tapes for the people and see what happens. I’m excited. I’m nervous.
I will forever remember SnotapWI. I love SnotapWI. Hell, I would tattoo it on my body.
Charlie.