Big news came out yesterday that Milwaukee will be getting their own hand-rolled ice cream place on Brady Street. It’s a craze that has hit both coasts but has not made it to Cream City. This is exciting news for a variety of reasons. First if this place is open late night on Brady, it gives me my dream of having a dessert place open at bar close. Ice Cream at 2:30 am is more fantastic than you think, I promise. Second, it adds a dessert-only place on a popular street.

According to BizTimes, they are going to charge 6.99 for their ice cream with unlimited toppings. That’s a pretty good value for ice cream when considering toppings are involved. They’ll have seven different flavors as well. The place will be run by a 22-year-old and a 21-year-old. Let me say now that sounds like a disaster. I hope they’re smart businessman, but holy hell, this feels like an dessert version of Bar Rescue. I’ve seen this story before.

Happy to have a place for frozen treats close nearby. It will obviously help the waistline.

Charlie.