This is the last year of the Milwaukee Brewers’ stadium being named Miller Park. For some people, this is a joke and embarrassment. Having the Brewers’ stadium named after the beer company in the City of Milwaukee just fit right. But in the corporate sponsorship world, Miller Brewing Company did not see the return on investment on having the naming rights on Brewers stadium. Therefore, American Family Insurance took over. This drew some outrage from fans, but we always look at things to be mad at it in 2020. This is such a non-issue, but clowns in Milwaukee and Wisconsin continue to drum this up as a thing. You all need to relax.

EXCLUSIVE: The exact name of the Brewers stadium will be "American Family Field". @markbellingshow

— Mark Belling (@MarkBellingShow) January 21, 2020

I cannot believe how many people care about this shit. Do you not have lives? Do you not understand how corporate sponsorships work or are you that dumb? Let me explain it to you. American Family Insurance started in Madison, Wisconsin. They’ve made significant inroads with sports as they have Derek Jeter, J.J. Watt, Kevin Durant, and others doing ads for them. American Family will have a building in Milwaukee that is currently being built in the Third Ward area. They need increased awareness in the city of Milwaukee. Therefore, they sponsored the main stage at Summerfest and Brewers’ stadium. Two of the biggest venues in the biggest city in Wisconsin. For American Family, it is a no-brainer.

People need to understand that things change from time to time. It is misguided anger by some Brewers fans. Why aren’t people killing Miller Brewing for not stepping up to the plate? If you want to mad about this for some reason, Miller deserves a ton of blame. Are we going to do the same thing when the Fiserv Forum changes its name?

Corporate sponsorships change all the time for a variety of reasons and we, the fans, have to deal with it.

Charlie.